• Peugeot’s first new generation 100% electric vehicle
• Four year “all inclusive” mobility offer
• From £415 per month
• Second user four year “all inclusive” mobility offer
• Average recharging costs £2.50 per 120 miles

Introduction
With environmental awareness becoming a key focus of the UK government, local authorities and the general public, combined with the development of new battery technology, electric vehicles are the perfect fit for urban mobility for today and tomorrow.

The Peugeot iOn combines remarkable packaging with a spacious interior, ease of driving, high levels of safety, big car comfort levels and a high standard specification. It also benefits from all the inherent advantages provided by electric technology, namely unprecedented silence, the
absence of tailpipe emissions and superb driveability.

An “all inclusive” mobility offer
Peugeot UK will market the new iOn based on an “all-inclusive” mobility offer consisting of a four year contract. On a four year, 40,000 mile contract the monthly payment will be £415 excluding VAT, which includes:

• The lease of the vehicle (battery pack considered part of the vehicle)
• Full warranty cover for the vehicle, battery and electric power train for the period of the lease
• Full servicing and full maintenance for four years and 40,000 miles**
• Peugeot Connect Services (available April 2011)

And, as an industry leading offer, Peugeot will make available exactly the same benefits to the second user on a second four year contract at a reduced monthly amount giving a further four years of worry free motoring.

Range
Old technology electric vehicles have previously been limited due to their potential range, however, now with the new battery technologies available, this range has increased considerably.

Thanks to the Peugeot iOn’s energy management of its Lithium-ion battery pack and the optimised energy recovery during deceleration and braking, it has a potential range of 93 miles. In practical terms this is sufficient to cover the majority of a motorist’s daily trips, 90% of which are less than 35 miles.

It takes six hours to fully recharge the battery using a traditional household socket. A quick charge using a special charging unit provides a 50 % charge in only fifteen minutes, or 80 % in thirty minutes. Bearing in mind that a conventional car is at a standstill for up to 90% of the time
when used in an urban or semi-urban context, the time needed to recharge the iOn is entirely compatible with what motorists are used to.

Unbeatable low running costs
With average running costs estimated at £2.50 per 120 miles, the energy bill of the iOn is unbeatable regardless of which recharging mode is used. Carried out overnight or during “offpeak hours” recharging costs can be reduced further and help optimise the use of available power produced by the electricity supply companies.

An electric vehicle also benefits from a range of cost savings over a conventional internal combustion engined vehicle.

• No petrol or diesel costs – potential saving of £1515 per year*
• No Congestion Charge (where applicable) – saving of £1696 annual charge for London
• No Parking charges (where applicable, eg City of Westminster)
  – potential saving of £1939 per year - £10 x 230 days of parking, less admin fee

Total potential annual saving - £5150 by operating an electric vehicle over a conventional internal combustion powered car.

No compromise on safety

The iOn has the same level of safety equipment as a conventional modern car. Its standard equipment - six air bags, ESP, electronic brake force distribution (EBFD), emergency brake assist (EBA) – and the design of the body structure – will allow it to achieve a four star rating in the
2010-2011 EuroNcap.

The market and its customers
The success of the European electric vehicle market will be very dependent on tax incentives at the time of purchase or during ownership, the introduction of infrastructures, possible ecological constraints in terms of urban traffic and the fluctuating price of fossil fuels.

The market is expected to grow gradually, representing 4% to 5% of the total European Market by the year 2020. For this reason iOn production will build gradually, rising to a projected total of 50,000 by the year 2015.

The iOn is targeted mainly at local government, local authorities and public services and companies active in the transport and energy sectors, leasing companies, car sharing companies and the fleets of large corporations.

To a lesser extent, private individuals are also target customers. Convinced of the strengths of the brand, they will be the forerunners of this new relationship with the motor car.

Peugeot already has a long history in the production of electric vehicles as it launched it first vehicle in 1941, the three wheeled VLV. In 1995 it launched what is still the best selling electricvehicle, the Peugeot 106 electric. Now with the introduction of the Peugeot iOn, Peugeot will
further strengthen its position as the leading producer of electric vehicles.

The first delivery of the Peugeot iOn will take place in the UK at the end of 2010.

*Fuel saving calculated as follows:

• Cost of 1 gallon of fuel - £5.17
• Average MPG for a vehicle driven in an urban environment – 30 mpg
• Total fuel costs to cover 10,000 miles = (10,000/30) x £5.17 = £1723.33
• Cost of recharging the iOn over 10,000 miles
• Cost of recharging = £2.50 per 120 miles.
• Total costs over 10,000 miles = (10000/120) x £2.50 = £208.33

Difference = £1,723.33 - £208.33 = £1515.00

 All calculations take into account the Office for Low Emission Vehicles (OLEV) Plug In Car Grant of £5000

 **Full Servicing and full maintenance includes tyres, brake pads and brake discs